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Cracking the code on word-of-mouth marketing
At an industry conference last year I saw a fantastic live keynote presentation on buzz marketing from Steve Knox, CEO of P&G’s Tremor division. Steve’s keynote highlighted the emergence (and...
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All Signs Point to the Consumer
I’ve adapted this visual framework (courtesy of David Armano) to capture a very simple, yet important point about the role technology plays in the world of CPG marketing. When you boil it all down,...
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Mars Scores Some Buzz with Skittles Chatter
If buzz is what Mars was looking for, then mission accomplished with their Twitter integration on skittles.com. Social media meets a CPG brand in a really creative, mass-market way. It will be...
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Social media app for bathrooms…courtesy of Charmin
This is a clever little application that I can actually see providing value to busy families on the go. A recent writeup references an iPhone app and BlackBerry app are also available for added...
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Recap of 2009…and Look Forward to 2010
Hard to believe, but it’s been a year plus since I launched the brandcentric blog. Many lessons learned about the art and science of blogging (mostly positive), and still a lot more to discover. On...
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